As a small business, you probably have a website, but is it losing or bringing you new business?
Your website is one of the most powerful business tools for attracting and converting new business. However, if it appears outdated, thrown together, or doesn’t connect with your audience, you could be losing out on new, consistent business every single month.
So how do you know if it’s time for a website redesign for your business? In this post, I’m going to cover 10 signs your website is in desperate need of a redesign or rebuild.
If you check off YES on more than 2 of these, you might be at the rebuilding phase of your website journey.
1. You aren’t getting any leads from your website
If it’s been 3, 6, or 12 months since you’ve gotten an inquiry through your website, you might need a redesign. Sometimes this can be caused by SEO issues or lack of lead generation efforts, but often its an issue with the website.
Design problems or unclear customer pathways can contribute to the loss or lack of leads on your website. Design, layout, and how we consume information online has changed a LOT in the last two years even, so if you’re just not getting any activity on your website, it’s a good idea to look at why that might be happening.
2. You’re embarrassed to send anyone to it.
Do you dread potential clients or customers asking if you have a website? Or avoid sending people to your website?
Your website should be a sales funnel for your business that you are super proud of!
3. It’s not mobile-friendly
With over 50% of all website visits being on a mobile device for 2021, if your website is not mobile-optimized you could be losing a whole lot for business – that’s probably going to your competitors.
As well as not being a great user experience for potential customers, Google prioritizes mobile usability when ranking. This is a super quick way to lose any website traffic from Google.
If you only do one thing to improve your website – sort out your mobile responsiveness!
4. You have good traffic but it’s not converting
Oh dear, you have a leaky bucket. If your analytics show you have good website traffic, but your inquiries do not reflect this, that instantly tells us you have a conversion problem.
There could be many reasons for this
- The primary call to action is not clear
- The website doesn’t have the right information
- There is too much information and no clear direction
- You have not clearly and concisely shown your value
5. You have low traffic and a high bounce rate
Everyone should have analytics set up to know if this is an issue or not. Look at your top-performing pages – if the bounce rate is more than 80% or if you have a traffic count of fewer than 100 visits per month, you need help.
Your bounce rate says people came to your website but did not find what they are looking for, so bounced out. Low traffic means an SEO and digital marketing problem.
The good news? These are all fixable!
See our SEO services
for more information about how to drive leads into your website and improve your conversion rate
6. It’s hard to make small changes and updates
If you don’t know how to log into your website admin and don’t have a website admin, it’s very probably time you looked at rebuilding your website. Updating images and content on your site are core functions that you 100% need to be able to do. Don’t get caught out not being able make changes you need at the drop of a hat!
7. Your website is slow to load
We’ve all been on “those” websites that seem to take a lifetime to load – who has time for it? you’re right, NO ONE. Don’t be that site. Site speed matters – test yours here
8. Your design is out of date
You know your website is tired and out of date. You liked the design 5 years ago and it’s tempting to stay with what you have. BUT websites have moved on ALOT since then. You can look at your competitor’s sites and know this to be true.
The most important thing to ask yourself here is “what do my potential customers need to encourage them to do business with me?”
How do you know if your web design is struggling?
- large blocks of text
- it’s not clear at a glance what you offer
- it’s not clear what action you want people to take
- your website content is in a narrow strip with tons of white space on either side of it
- the images are out of date and low quality
- there is no clear page structure
- there are broken elements on the page
- there are no testimonials
- the design look and feel went out with leg warmers and shell suits…
Our web design services can get you sorted 🙂
9. You’ve had a business direction change
If where your business focus was at when you set up your website, and where your business focus is now are 2 separate places then Houston – we have a problem. Your website no longer reflects your business or your brand.
This will typically mean your messaging is incorrect and no longer communicates with your target audience. And the audience it does connect with, you no longer serve. Images and layout will all be miss-aligned and at the minimum, you will need to rewrite your messaging and recreate your customer pathways.
10. You are “ostriching”
This is my “technical” term for business owners that have a website they know that it’s not working for their business but they are burying their head in the sand hoping it will magically resolve itself or trying to convince themselves it doesn’t really matter.
They are overwhelmed with the thought of doing anything about it but haven’t really considered the real cost of ignoring it.
So there you have it – 10 signs it’s time to redesign your website.
How did you score? Not sure? Happy to have a coffee and a conversation.