Sounds weird but when was the last time you read your own content?
Is it still relevant?
Is it compelling?
Have you fallen into website speak rather than talking like you, to your audience?
Do they know what you offer and why they should buy from work with you?
I’ve reviewed a few websites lately and they sounded OK – just not like the business owners at all. A little stiff, a bit formal and I hate to say it..a bit dull!
These people are NOT like this in real life – they are passionate about their businesses, awesome at what they do and great to work with. BUT their websites showed none of their passion, their quirks, their humor. This is a major part of Website Fundamentals.
I asked them about this and said why don’t you write like you would speak to a client? “I didn’t know I could” was the answer
And this reminded me that most people are a little bit scared of their own websites…strange but true!
Of course you can write like you speak and actually should. Today more than ever, in our topsy turvy world, we are looking to connect. And you can do that through your website, bring in your personality and a bit of fun.
Let’s not forget your website is your online shop front, your online sales rep for your business, its where anyone who has not met you yet, takes their first impression of you and your business.
So if you were your website (stick with me here) and someone landed on you, what would you say?
How would you talk to them?
How would you get them to find out more? And you only have a few seconds to grab their attention and then another minute if they scroll to read more…
Talk to your ideal client with your website as if you were having a sales conversation about working together.
Keep it professional and audience-appropriate, let them get to KNOW you.
We want to work with people we know, like and trust, right? So bring your personality and just be you. Build a relationship, don’t just offer up services and sales pitches. Focus on connection and you will both be richer for it.
If you would like a review of your site and provide you with a step-by-step action plan – book in a personalized website audit and let’s get your website converting more sales for you!
Thank you for reading about Website Fundamentals, there are some links below to help you out!
Hi, I’m Iona.
I love everything to do with websites and I’m on a mission to get the best website results for as many small businesses as I can!
Grow My Business was started to help small businesses get a website that will become their most powerful business tool for attracting and converting new business.
So far we have helped nearly 200 businesses do just that – onwards towards the next 100!
Always happy to have a conversation about websites – get in touch any time