Grow Recommended Photoshoot Shot List
Great website photography helps build trust, showcase your personality, and tell the story of your business. The goal is to create a bank of authentic, high-quality images that feel natural, approachable, and aligned with your brand — not overly staged or stock-photo-ish.
These images will be used across your website to help create connection, build credibility, and guide potential customers towards getting in touch. The more variety we have, the more visually engaging and flexible your website design can be.
Below is our recommended shot list to help you and your photographer capture everything needed for a strong, modern website.
Grow Recommended Photoshoot Shot List
- Hero/team photo
- Individual headshots
- Team working shots
- Customer interaction photos
- Workspace/environment
- Detail shots
Formatting elements — we need a range of:
- Landscape
- Portrait
- Some extra-wide shots
- Images with ’empty space’ around the main subject
- Leave empty space for responsiveness
- Don’t centre every subject
- Multiple crops/compositions
1. Team Photos (Essential)
- Individual portraits
- Relaxed team photos
- Team interacting naturally
- Photos with personality (not just folded arms against a wall)
2. Workspace / Environment Photos
- Office/studio/workshop/shop
- Exterior building shots
- Interior atmosphere
- Reception/front desk
- Equipment/tools/products
- Wide shots + detail shots
3. Customer Interaction Photos
- Genuine conversations
- Smiling customers
- Service delivery moments
- Consultation moments
- Happy client experiences
4. Brand Personality Photos
- Coffee moments
- Team laughing
- Dogs in the office
- Behind-the-scenes moments
- Local community vibe
- Hobbies/interests connected to the brand
- Especially important for service businesses where people buy the people first.
5. Hero Banner Images
- These are specifically for homepage headers and large sections.
- Ask the photographer for:
- Wide landscape compositions
- Space for text/buttons
- Clean uncluttered backgrounds
6. Detail & Texture Shots
- Hands working
- Product close-ups (if applicable)
- Materials/tools
- Signage
- Packaging (if applicable)
- Keyboard/desk/details
Final Tips – for the ‘subjects’
The best website photography feels real, relaxed, and true to your business. Don’t worry about making everything look perfect – authentic images with personality will always connect better than overly polished corporate photos.
If possible, try to:
- Wear colours that align with your brand
- Keep backgrounds tidy and uncluttered
- Avoid overly busy patterns/logos
- Capture genuine interactions rather than posed moments
- Have fun with it — relaxed teams photograph best!
A strong set of photos gives us far more flexibility when designing your website and helps create a site that feels professional, trustworthy, and uniquely you.