How to Plan for your Website Photoshoot

Images can make or break a website - make sure your's are the best!

Images can make or break a website.

Quality intentional website images grab your site visitor's attention. If you are having a photoshoot, you are making a significant investment - so let's make it worth it!

Determine the Purpose of the Photoshoot:

Random photos just won't cut it. Make a plan before you begin and be intentional

  • What you are trying to communicate through the images?  
  • What message do you want to convey to your audience?

For example, are you trying to showcase your products, highlight your team or capture the essence of your brand?

Choose the Right Photographer:

Get the right person for you. Look for a photographer who has experience working with businesses and has a portfolio that showcases their skills, style AND most importantly makes you feel like a million bucks!

Book a chat with them so you can confirm you are both on the same page with what you are trying to achieve.

Here are a couple of Wellington Photographers we highly recommend:

Create a 'Shot' List:

Once you have your purpose and your photographer; create a 'shot list' of the images you need. This will help ensure that you capture all the necessary image shots during the shoot and that you don't miss anything important! If you have a web designer, ask them what types of shots you need for your website.

Include a variety of types and styles of shots to really showcase your brand. The more types and styles of images you have at your disposal, the more options you have when it comes to sharing on your website and your social media platforms.

This is important for both product shots and personal shots as you don't want to be reposting the same images over and over - that's boring for your audience!

Select the Right Location(s):

Indoors or outdoors?

City streets or natural landscapes?

Choosing the right location for your photoshoot will have a significant impact on the overall look and feel of your images. So its important to get it right! 

When we took our team photos, we went for a walk around the city with the photographer first to get an idea of where we wanted the group shots, what backdrops and streets would suit us and our brand and we were on the same page as the photographer! Win win!

Top tip: if you're planning an outdoor shoot - take not only the weather into consideration, but also the time of day as this will have a huge impact on the lighting and style of the final images.

Plan Your Outfits and Props:

Coordinate your outfits and props to match the overall style and theme of your brand. For example, if you are wanting cool street art as your backdrop - avoid wearing busy patterned tops.

A really good example of this is the team photos from our friends over at Munro Benge! They clearly planned for their photoshoot and had a clear idea of what message they wanted their audience to receive. We absolutely love how creative and individualistic they got with it!

Now you have a clear idea of what you need to do in order to make the most of your and time and money. Planning ahead for things like this can help reduce stress and overwhelm on the day too - 2  things you definitely don't want showing through in your portraits!

As always, reach out if you need any help or even a recommendation for a local photographer - we know a few!

P.S. Don't forget to SMILE ;)

Daniella Elwood

A keen traveler, a coffee enthusiast & a lover of the outdoors, Daniella brings a fresh perspective to the Grow My...

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