Search Engine Optimisation (SEO) is the process of increasing the quality and...
Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of traffic to your website which is not paid for ie organic traffic, by improving your positioning in search results relevant to your business.
Simply put SEO is the art of making sure your business organically ranks well for your key search terms AND motivates searchers to click through to your website.
It’s about getting the right visitors as well as more of them! Being relevant is key.
Our ultimate goal is to see your website visitors convert into paying customers and to grow your revenue and client base/
Ok so when you search for something online – how often do you go to page 3? Yeah, me neither…
So you need to be on page 1. The higher up you rank the more likely people are to click to visit your website.
The only way that will happen without any optimisation is if you are in a very niche business with no competitors with a high-demand product. Some businesses that have been around for several years with lots of website pages and content have achieved this, however, I believe it's generally more to do with the lack of effort by their competition that keeps them there.
Remember the shop in the forest? Well you need to tell people where it is (Google My Business) and let them know you have what they are looking for (SEO), so that they can click through and see what it is you offer that will meet their needs (Awesome Website) and purchase product or engage your services!
No promises! And anyone that says they can not knowing your business or keywords is telling you porky pies! (lies!!)
That number one position is always our ultimate goal but it depends on several factors such as keyword competition, keyword analysis and what time and resources you are prepared to invest in making this happen. There are generally some easy ways to achieve this for lesser keywords that still have high traffic.
If there are some larger companies holding those top spots we can look at other strategies such as making your link the more appealing to click on, writing a few highly optimised articles etc etc.
A lot of small businesses do not spend the time or $$ to get Search Engine Optimised – which means it can be pretty easy to beat them. Your keywords need to be relevant and realistic and you have a really good chance of getting way up there. The more highly competitive the keywords the hard to do this but there are lots of strategies in our arsenal to make this happen!
Our ultimate goal is to see your website visitors convert into paying customers and to grow your revenue and client base.
SEO generates extraordinary results for local businesses. Once your campaign is established, targeted keyword rankings will soar to page one, website traffic grows exponentially, brand awareness increases, and your revenue follows. Local SEO extends beyond getting more clicks. You can position your business as an industry leader and as the preferred provider to your target audience.
When you launch your SEO campaign with Muletown Digital, we measure our success by your return on investment. Our ultimate goal is to see your website visitors convert into paying customers and to grow your revenue and client base.
Search Engine Optimization (SEO) is the ever-changing way for people to find your business (your website) online. When people type a search into Google for “Small Business Digital Marketing” or “Plumbers” they are looking for answers to solve a need. If Google thinks your business can help them, it will appear in the results.
SEO optimizes your website so that Google and other search engines can clearly see what you do and which search terms you are relevant for, making them more likely to rank your business in search results for those keywords.
So, ultimately, SEO is how good of a match is your website to the questions that the user is searching for.