Comprendé
"From the first conversation with Iona right until the site went live, we knew we had made a smart move choosing Grow as our website partner."
“The team at Grow were exceptional to work with. Investing in a new website was a significant decision for our business.
From the first conversation with Iona right until the site went live, we knew we had made a smart move choosing Grow as our website partner. They’re professional, efficient and know their stuff.
We couldn’t be more delighted with our new website and would highly recommend Grow to any business.”
The Challenge
Comprendé had grown into a vibrant, forward-thinking property management and real estate company in Wellington – but their website hadn’t kept up. After years of small updates and fixes, it no longer reflected who they were.
There was a clear disconnect between the real-world experience of working with Comprendé and what users felt online. The website felt flat and text-heavy and their five-star reviews were hard to find. The team, known for being warm and approachable, came across as distant. The personality and energy of the brand just weren’t showing through.
The user experience also needed work. The site served property owners, tenants, vendors and buyers, but navigation didn’t clearly guide each group. Important actions were buried, forms felt generic, and key tools like maintenance requests were harder to find than they should have been.
The main challenges were
Comprendé didn’t just need a redesign. They needed a strategic rebuild that aligned brand, user experience and technology.
- An outdated design that didn’t reflect the brand’s growth
- Confusing navigation and duplicated menus
- Important actions hidden too far down the page
- Friction in the user experience, especially on mobile
- Technical debt from years of add-ons and customisation
- Multiple integrations that needed to work smoothly together
The Strategy
We began with a strategy-first approach. Before design, we mapped customer pathways, clarified user intent and restructured the site architecture around how real people engage with the business.
Comprendé serves multiple audiences – property owners, tenants, vendors and buyers – and each required a clear, intentional journey. The new structure simplified navigation, removed duplication and surfaced priority actions immediately.
From a brand perspective, the goal was to create an experience that felt warm, reassuring and confident. The team described the feeling they wanted the website to create as “like stepping into a hot bath.” That benchmark then shaped everything from layout to messaging.
The copy was edited to remove repetition and fluff, testimonials featured as primary trust signals, and presented the team in a more human and relatable way. The homepage now clearly communicates who Comprendé are, what they stand for, and why they’re different in a competitive Wellington market.
Strategic focus areas
- Clear user pathways by audience
- Considered trust signals
- Simplified, conversion-focused messaging
- Streamlined enquiry process and mobile design
- Stronger storytelling around the brand and founder vision
The Outcome
The marketing team now has:
✅ A flexible, easy-to-manage platform
✅ Clear campaign and landing page templates
✅ Stronger SEO foundations
✅ Reduced technical complexity
✅ Future-proof scalability
Why It Works
The new Comprendé website now feels like the business it represents – vibrant, people-first and confident. It clearly guides users based on intent, reduces hesitation at key conversion points, and builds trust from the first interaction
Most importantly, the digital experience now mirrors the real-life experience of working with Comprendé: approachable, proactive and genuinely client-focused.
We work with some pretty cool people
See All Our Reviews
This review is on behalf of the Board of the Bed & Breakfast Association New Zealand.
At around 10 years old, our previous website had become frustrating to use and cumbersome to revise. Grow My Business were highly recommended to us by some of our members, so we met with them to discuss a new website. Iona, Daniella, Ben and the team were professional and friendly, and suggested some great ideas, and we quickly decided to have GMB build us a new website from the ground up.
Throughout the entire process, GMB were outstanding to work with, with very clear communication and project timelines. The level of detail we received was just right – not too little, not too much – and we felt that the entire process was being perfectly managed.
Our new website is just what we wanted and then some! We and our members love it, but more importantly, we love that GMB listened to what we wanted and made it happen. Being a brand new site, there were a couple of teething issues, and GMB were very responsive and proactive about solving them.
We firmly believe in supporting New Zealand businesses, and Grow My Business is the epitome of a high quality Kiwi business. Thanks so much team!
Scott McPherson
Vice-President, Bed & Breakfast Association New Zealand.
We’ve worked with Grow My Business on a number of web projects across many of our clients. We are always happy to recommend them and our clients are always happy we did! The team do great work and show great pride in everything they produce.
The best web agency I’ve worked with. Efficient, communicative and genuinely lovely people.
The team at Grow were great to work with. They were warm and responsive and collaborated with me to realise the vision that I had. They’ve also been really good with follow-up and making sure the site is running well after launch. I’ve had heaps of compliments on the site and I would recommend working with them for your web needs.
We had some real issues with our previous website and needed a quick rebuild with a new provider. We are so glad we met with the Grow My Business team. They took us through a step by step process and had us back up and running in no time. The support during the build and following our go live has been brilliant – a very professional and practical approach from Daniella and the team – highly recommend!
The team at Grow were exceptional to work with. Investing in a new website was a significant decision for our business. From the first conversation with Iona right until the site went live, we knew we had made a smart move choosing Grow as our website partner. They’re professional, efficient and know their stuff. We couldn’t be more delighted with our new website and would highly recommend Grow to any business.
Grow My Business has been fantastic to work with. They really took the time to understand my goals and delivered clear, practical strategies that actually worked. Communication was easy, support was always there when I needed it, and I could see results quickly. I’d recommend them to anyone who wants to grow their business with a team that genuinely cares.
We are thrilled with our updated website! This is the second time we’ve worked with Grow My Business, and once again they exceeded our expectations.
They understood our needs as a not-for-profit, offered creative solutions, and delivered a website that is both visually appealing and easy for our whānau and supporters to use.
We’ve just completed a website redesign and rebuild project with Grow My Business and we’re thrilled with the results.
What was previously a clunky website that wasn’t meeting the needs of our audience (or us) has been replaced by one that’s clearly structured, looks beautiful, and works like a dream.
They’ve provided us with top-notch expertise and advice from the start, helping us navigate this project with ease.
We implemented a rebrand at the same time, and the Grow team were absolute champs at taking our niggly design feedback with grace and being quick to offer solutions as needed.
They were also super responsive to our questions throughout, and we always felt like they had our backs.
We couldn’t have asked for a better experience!
Noush Isaac,
Head of Marketing at SuiteFiles.
Iona, Daniella, Ben and the team were amazing to work with from day dot. First of all Iona made co-writing the brief and nailing a proposal that articulated what I was looking for perfectly and made the whol process easy and consultative. I felt heard and understood the proposal deliverables were clear from the onset as was tne ongoing communication throughout the delivery process. I would highly recommend them.
Grow My Business has been fantastic to work with. They really took the time to understand my goals and delivered clear, practical strategies that actually worked. Communication was easy, support was always there when I needed it, and I could see results quickly. I’d recommend them to anyone who wants to grow their business with a team that genuinely cares.
I recently worked with Iona, Daniella, and the team at Grow My Business to do a complete rebuild of the New Zealand Women in Roofing website. The team were incredibly hands on and flexible, making the process easy and supplied video tutorials for each step of the site build.
Their UX expertise helped create a great flow for the website, departing from our previous site design. Even if you have no experience with websites, I’d highly recommend Grow My Business as your website developer.
We are thrilled with our updated website! This is the second time we’ve worked with Grow My Business, and once again they exceeded our expectations.
They understood our needs as a not-for-profit, offered creative solutions, and delivered a website that is both visually appealing and easy for our whānau and supporters to use.
We recently had a new website built with Grow My Business. They were easy to deal with, listened and responded to our needs and we have had some great feedback from the new site. Referrals to our services since the new site have pretty much doubled since it went live – a fantastic response. They have also been great with anything we have required as far as after care goes too and ongoing updates.
Stress free company that do what they say they will do. Deliver to a high quality, on time and priced very fairly. Iv worked with at least 7 different Web development companies in Wellington and have never been satisfied with delivery and price. Ioana and her team score 10/10 and never made me feel like anything was a hassel when it came to our business needs. Great guidance in regards to client pathways, although we didn’t get it 100% first go, within 24 hours this was fixed to perfection. Don’t look further if you are looking for the best Web Design/Developers in town.
There aren’t enough words in the English language to describe the outstanding interaction we experienced with Grow My Business.
Our existing website was 7 years old and in desperate need of being replaced. A mutual connection recommended Grow My Business, so we researched websites they’d created for other businesses, and came away impressed and wanting to know more.
After a bad experience with a previous developer who took our money and ran, we were nervous, but after meeting with Iona we realised we were in the safest and most professional hands possible. We gave GMB the go-ahead to create a new website for us without any strings attached, and what a fantastic website it is!
Iona and Daniella and team were outstanding to work with each step of the way – they quickly understood the essence of who we were and what we offered, and transferred this to a website that is professional, up-to-date and elegant. The whole process was an exceptional experience, and we can’t recommend Grow My Business highly enough!
The whole team at Grow My Business completely blew us away with their outstanding service, deep strategic knowledge, and eye for design.
We knew to expect great things from this team, but we were truly amazed at the quality of work, and the beautiful website they created for us.
Thank you so much, Iona, Dani, Ben, Jason, and Kira! You guys are truly fabulous at what you do, and it shows.
Iona, Ben and the Grow My Business team are brilliant. We’ve worked with GMB on a few projects now and are always in awe of the design finesse, functionality and business smarts applied to every aspect of their work. On top of this, they’re quick to respond and action changes. I’m looking forward to collaborating with GMB on many more projects to come – they’re the best in business!
Could not recommend these guys any more. We have been working with them for a year now and both Ben and Iona have been amazing. All emails and requests are actioned so quickly.
We have had a really positive experience.
Creative. Professional. Solutions based. What more could you ask for in a web-designer?
Over the years, I have had many a website built. This was the easiest process yet! They took the brief, drafted a concept and once approved, it was smooth sailing. They even came up with a few imaginative ideas to make the site more interesting and engaging. We (WiseNav) couldn’t be happier with the result.
We loved working with Grow My Business, they understood the mission, took it up immediately and worked quickly to produce what we needed, even when we were really vague and didn’t really understand all the things we needed. Never patronising or impatient, always respectful and responsive and ultimately delivered a website that continues to exceed expectations. Can’t reccommend them highly enough.
Found GMB through a recommendation on LinkedIn. Iona and the team did not disappoint. They were wonderful to deal with throughout the entire process of designing our new website and post delivery continue to be just as responsive as they were on day 1. It’s been a pleasure working with them and would definitely recommend their services to others.
A great experience from start to finish working with Grow My Business. I needed a small website turned around really quickly and the team delivered on time and on budget. They walked me through the process and answered all my questions in language I could understand. Really happy with the end result and would work with them again in a heartbeat.
Great services quick and efficient. Get solutions quickly.
Terrific job, really professional and straight forward. Totally there for me when I have questions, which is often. :-)