Unsure what to do with your monthly Google Analytics results? You're not alone!
Do you get your monthly report from Google about your website and how it has performed over the last month? But have absolutely no idea what any of it actually means?
You can kind of gauge if it is bad or good / better or worse than last month - but that’s only because red = bad & green = good?
You’re not alone.
So let us put it simply for you:
Here you will see your overview of the activity on your website over the last month has been. You can change the time period you are looking at too, for example comparing the last 3, 6 or 12 months.
The basic stats and what they mean:
This is valuable information as it will help you to understand how well your website is working for you.
This view will give you a deeper understanding of how people are finding your website. Maybe you are active on social media and your main leads are coming through that, or your keywords are on point and your main source is people organically finding you. Yay!
It is all well and good now that you have all this information and data - but what are you supposed to actually do with it?
Well there are only 2 approaches; firstly - ignore it. If things look like they are tracking along well and smoothly, you’ve got a consistent flow of traffic, you have work coming in and you don’t feel the need to do anything with it. Yay that’s great!
Alternatively, maybe you don’t love the results, you can see there is a trending drop in website traffic overall and aren’t sure your website is doing its job for you. In that case, in order to break it down a wee bit further, consider these questions:
Working through those questions should give you a few ideas on how to boost your SEO. If not however, then book in a call today to have a conversation about how we can help, or simply download our DIY your SEO guide!
Overall, interpreting your Google Analytics data can help you narrow down where you need to focus on for boosting your SEO. But at the end of the day, it is simply a set of data that you choose how much you use it (or don’t!)
Jason’s (the tech-whizz!) main tip is to "Just explore all the menus and look-up what doesn't make sense to you! You will learn the ropes by playing around a bit more, finding what works for you and what needs improvement."