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Strategic website rebuild roadmap

Fix your broken website for good

Avoid budget blow-ups, cut through complexity, and remove guesswork with a practical, done-with-you strategic roadmap that gets you and your stakeholders clear on your targets, your timeline, and your client experience before you commit to a website rebuild.

Start your website roadmap here

Smart website strategy for fast-growing brands

Is your stitched-together website slowing you down & eating up your budget?

If your website feels sluggish, patched together from outdated tech, clunky plugins, and years of mystery code – you’re likely beginning to wonder if keeping it going is worth all the trouble. 

Here’s how you’ll know it’s time to book a call with Grow My Business;

  • You’re tired of begging developers to make simple website updates
  • You’ve never managed an end-to-end website rebuild before
  • You’re convinced that a website rebuild will take months to build and cost a bomb
  • You’re spending a fortune maintaining a website that no longer meets your needs, but you’re reluctant to take on the hassle and expense of a full website rebuild
  • You need internal alignment on priorities, scope and resources before you begin

If any of these sound familiar, you’re in the right place.

Create a website rebuild plan that your whole team can get behind

The Strategic Website Relaunch Roadmap is a practical, done-with-you planning process, developed alongside your team by seasoned digital strategists from Grow My Business.

It’s designed to save you time and budget, give you a clear path to launch, and help you get early buy-in from stakeholders by demonstrating a clear, strategic rationale for your planning decisions.

Trim the fat

We help you identify what’s essential and cut what’s not, so you avoid bloated rebuilds, control your costs, and deliver exactly what you need & nothing you don’t.

Build team alignment

We get marketing, tech, finance, and leadership aligned early, so you don’t waste weeks untangling conflicting priorities or chasing approvals mid-project.

Get clarity before you commit

This roadmap gives you a clear plan before you brief an agency, allocate resources or request budget approval.

It’s time to lose your web developers number

Imagine a website build that goes exactly to plan, for less than it costs to maintain your current site, without scope creep, delays or endless stakeholder back-and-forth.

Imagine quickly and easily updating a site that meets your current and future needs – without relying on slow, expensive developers.

This roadmap gives you the plan that makes this possible.

What’s Included:

We start with a deep audit of your existing website, looking at structure, performance, UX, content, and tech setup, to identify what we can keep, what needs fixing and what we can get rid of entirely.

We run a live 2-hour workshop with your internal team to clarify your business and website goals, agree project scope, surface any risks or red flags, and align on priorities, so you can move forward faster, with fewer surprises and stronger internal buy-in.

After the workshop, you’ll walk away with a crystal-clear roadmap showing exactly what to do, what to avoid, and what it should cost.

Tailored to your goals, constraints, and team capacity, it gives your organisation complete clarity on the next steps, and serves as a powerful tool to keep everyone aligned and your project moving smoothly toward success.

Let's see if the Strategic Roadmap is a good fit for you

Book your website development with Grow My Business within 90 days of receiving your Strategic Roadmap, and we’ll credit the full $1,495 towards your build.

It's not our first rodeo!

Grow My Business helps marketing teams plan and execute smarter website rebuilds, without the bias, bloat, or budget blowouts of a typical agency-led website development process.

We’ve worked with SaaS, B2B services, and internal marketing teams across NZ to untangle legacy platforms, align stakeholders, and turn slow, clunky websites into flexible, easy-to-use growth tools.

Our strategic roadmap process is the same one we’ve used to help teams develop clear, cost-effective plans that help them take control of their rebuild without overcommitting resources too early or locking them into decisions before they’re ready to commit.

Frequently Asked Questions

No. The roadmap comes first, so you know exactly what to ask for before you approach any vendor.

It helps you define the scope, set priorities, estimate budget, and avoid wasting time in back-and-forth.

That’s fine. The roadmap is designed to right-size the project to your actual goals. If a restructure will do, that’s what the plan will recommend.

Yes. The roadmap is written for marketers, not developers. It explains things in plain language, with clear next steps and recommendations you can use to make decisions and present to your leadership team.

You don’t need a technical background to understand it or act on it.

This is different to design or development work. It’s a strategic planning process that helps you understand what needs fixing, what doesn’t, and what it will take to rebuild your site to meet your current and future needs.

It’s platform-neutral, focused on your goals, and gives you a clear plan to avoid wasting more time and money.

Around 5 hours of your time across the audit and workshop. We do the heavy lifting and deliver a complete roadmap you can take straight into leadership meetings.

Yes. The output is detailed, neutral, and presentation-ready. You can take it to any developer or agency, or use it to compare options.

We’ll include guidance on your tech stack including platforms, infrastructure, and tooling, that is tailored to your business and use case.

We run a comprehensive, diagnostic audit of your existing website focused on performance, marketing effectiveness, and technical strengths and weaknesses.

Specifically, we assess:

  • Site Performance: Load speed, mobile responsiveness, and technical health
  • Content Architecture: Navigation, page hierarchy, findability, and internal linking structure
  • User Experience (UX): Clarity, accessibility, and friction points in the customer journey
  • Content Effectiveness: What’s converting, what’s redundant, and where your messaging is letting you down.
  • Tech Stack & Platform Suitability: CMS flexibility, plugin bloat, security risks, and integration challenges
  • Scalability: Can your current setup support future campaigns, growth plans, or new product launches?
  • Risks: Legacy systems, or poor practices that are costing you time and money and leaving you exposed to critical risks.

You’ll receive a written summary of our findings along with recommendations on what to keep, fix, or remove.

We run a structured 3-hour workshop (with or without your key stakeholders). It’s collaborative but tightly facilitated to produce clear outcomes.

Together, we clarify what the new site needs to achieve, define success metrics, map internal priorities, and identify constraints like budget and resourcing. We also flag unnecessary complexity and build alignment across departments so you can move forward without unnecessary friction or delays.

You’ll walk away with shared clarity, stronger internal buy-in, and a smoother path to execution.

You’ll receive a professionally presented PDF roadmap designed to be shared internally with key stakeholders (e.g. your CEO, CFO, CTO or delivery team). It’s broken into clear, digestible sections so you can brief an agency or developer without needing to rework anything.

The roadmap includes:

  • Executive Summary: High-level context and goals of the rebuild
  • Audit Findings: What’s working, what’s broken, and what’s missing across UX, content, tech stack, and site structure
  • Key Risks and Dependencies: So you can anticipate and avoid delays or overspend
  • Strategic Recommendations: Including platform options, tech tools, and considerations based on your needs, not ours
  • Project Phases and Milestones: A sequenced plan to tackle the rebuild in manageable stages
  • Indicative Budget Estimates: Cost guidance for each phase

Only at a strategic level. We’ll highlight what’s underperforming, where something is missing, or where your website structure needs improving, but execution is out of scope.

Yes. If you want help beyond strategy, we can discuss design, copy, or delivery support. But there’s no obligation.

This roadmap is designed to be platform and vendor agnostic. Book your website development with Grow My Business within 90 days of receiving your Strategic Roadmap, and we’ll even credit the full price you paid for your Roadmap towards your build.