So what are backlinks?
Backlinks are simply links from one website to another. They primarily come from
- Social media
- Industry specific
- Blog posts
- On your website
- Guest blogs on other sites
- Content on other websites
- Reference material or resources
- Industry articles
Search engines think of backlinks as “points” for your website score and can improve your sites ranking. Each back-link tells search engines – this site is relevant and valuable, so the more back-link points you get, the higher your site will rank in Google and other search engines.
Note: Not all links are created equal, you want quality backlinks not just quantity. Links should come from trusted websites with good domain authority. Domain authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
You can check domain authority and your current back-links here using the moz.com link explorer
Directories for SEO
Here are 14 free directories you can list on today to immediately boost your backlinks and start improving your SEO
Industry and local directories
Find directories in your industry and location to add to this list by searching like this
Keyword + City + Directory
Keyword + Region + Directory
Industry + City + Directory
Industry + Region + Directory
Local networking and business groups like BNI, Venus, Chrysalis usually have strong and relevant directories as do the local Chambers of Commerce.
The absolute highest value free directory listing is Google My business which literally puts your business on the local map and no business should be without this listing.
Creating the directory listings
- Make sure your contact detail are all correct and the link to your website works
- Create an appealing listing – this is not just about search engines it’s about people too
- Be relevant – don’t list on directories that have no relevance to your business
- Keep the content interesting not just cut and pasting the same on all sites
- Keep a list of the directories and the information you have added to make it easier to update if any details change
So you have a couple of options – set aside a few hours of business development time and get these listings set up and done or just get a couple done each week. Another step forward in your website optimisation journey! Please get in touch any time with any questions.
Coming up next – how to set up and optimise your Google My Business listing.