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Tools

Add Subscribers & Send a Newsletter with MailerLite

Instructions:

MailerLite allows you to manage your email subscribers, create email campaigns, and send newsletters to your audience.

Add subscribers

  1. Log in to your MailerLite account.
  2. Navigate to Subscribers.
  3. Click the green Add subscribers button.

There are a few different ways you can add subscribers:

Import subscribers

  1. Upload a CSV or TXT file containing your contacts.
  2. Alternatively, copy and paste your contacts from Excel.

Your columns should include information such as:

  • Email address.
  • First name.
  • Last name.
  1. Confirm that MailerLite has matched the correct columns.
  2. Click Import subscribers.

MailerLite will confirm which column contains each piece of information before importing.

Add individual subscribers

  1. Select Add single subscriber.
  2. Enter the subscriber’s details:
  • Name.
  • Email address.
  1. Add them to a group if required.

Create subscriber groups

Groups help you organise your email list.

For example, you might create groups for:

  • Event attendees.
  • Different clients.
  • Newsletter subscribers.
  • Christmas meetup contacts.

To create a group:

  1. Go to your subscriber management area.
  2. Create a new group.
  3. Add subscribers to the relevant group.

This makes it easier to send targeted emails to specific audiences.

Create an email template

Before creating your first campaign, it is recommended to create a template.

Templates save your common design settings, so you do not need to rebuild your emails every time.

  1. Go to Templates.
  2. Create a new template.
  3. Choose the Drag and Drop Editor.

You can customise your template using different blocks.

Common blocks include:

  • Logo.
  • Images.
  • Text sections.
  • Dividers.
  • Buttons.
  • Social media links.

Customise your email template

Header
  1. Add your business logo.
  2. Adjust the logo position if needed.
Content

You can add:

  • Images.
  • Headings.
  • Text.
  • Buttons for calls to action.

Customise the content to match your business and email style.

Footer

Your footer should include important business information.

You can add:

  • Business address.
  • Email address.
  • Phone number.
  • Social media links.
  • Website link.

Setting this up once means you can reuse it for future emails.

Create a newsletter campaign

  1. Go to Campaigns.
  2. Click Create campaign.
  3. Choose Regular campaign.
  4. Add your campaign details:
  • Campaign name.
  • Subject line.
  • Sender email.
  1. Select your recipients.

You can also exclude certain groups if you do not want them to receive the email.

Add your email content

  1. Choose your saved template.
  2. Edit the email content.
  3. Add your:
  • Message.
  • Images.
  • Links.
  • Buttons.
  1. Click Done editing when you are happy with your email.

Send or schedule your newsletter

You can either send your email immediately or schedule it for later.

To send now:

  1. Click Send.

To schedule:

  1. Select Send later.
  2. Choose your preferred date and time.
  3. Confirm your timezone.

Scheduling allows you to prepare emails in advance and have them automatically sent at the right time.

Your newsletter is now ready to send. Cheers.