How to easily spot the leaks and patch the holes in your website
Pouring time, energy, and money into your marketing is great—but what if all that effort is draining away because of your website?
You could be sending potential clients to your site, but instead of converting them, your website is leaking opportunities like a bucket full of holes. It’s time to patch those leaks and turn your website into the lead-generating machine it’s meant to be!
Here are the usual suspects causing trouble:
If your website is clunky or takes forever to load, visitors will bounce faster than a bad date.
Visitors should instantly know what you do and why it matters to them. If they don’t “get it” in seconds, they’re gone.
Reviews and testimonials are trust-builders. Without them, you’re asking visitors to take a leap of faith.
A button that says “Learn More”? Snooze. Your CTAs need to guide visitors boldly toward taking action.
If your social media is fresh and engaging, but your website feels stale or disconnected, it creates confusion—and a big trust gap.
Think “easy and intuitive.” Speed things up and ensure your site works beautifully on mobile devices.
Your value proposition is your online elevator pitch. Keep it crisp and compelling—show people why they need you.
Add testimonials, reviews, or before-and-after case studies. Let happy clients tell the world why you’re amazing.
Make those buttons pop! Think action-focused phrases like “Book Your Free Consultation” or “Start Your Journey Today.”
Regular updates tell visitors (and Google!) that your site is active and your business is thriving.
Analyse visitor behaviour and experiment with different layouts or CTAs to see what drives results.
Your website should be hub of your marketing strategy—not the weak link. Take a moment to step back, review your site with fresh eyes, and start making improvements.
Not sure where to begin? Let’s chat! I’d love to help you plug those leaks and unlock your website’s full potential.
Here’s to a leak-free, high-performing website!
Iona is the founder of Grow My Business. She brings a strategic view to web design ensuring all websites are customer...
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