Are you sending people to a leaky bucket?

How to easily spot the leaks and patch the holes in your website

lead generation leaky bucket thumbnail

Pouring time, energy, and money into your marketing is great—but what if all that effort is draining away because of your website?

You could be sending potential clients to your site, but instead of converting them, your website is leaking opportunities like a bucket full of holes. It’s time to patch those leaks and turn your website into the lead-generating machine it’s meant to be!

Spotting the Leaks:

Here are the usual suspects causing trouble:

Confusing navigation or slow load times:

If your website is clunky or takes forever to load, visitors will bounce faster than a bad date.

An unclear value proposition:

Visitors should instantly know what you do and why it matters to them. If they don’t “get it” in seconds, they’re gone.

Missing social proof:

Reviews and testimonials are trust-builders. Without them, you’re asking visitors to take a leap of faith.

Weak calls to action (CTAs):

A button that says “Learn More”? Snooze. Your CTAs need to guide visitors boldly toward taking action.

Mismatched website and social media vibes:

If your social media is fresh and engaging, but your website feels stale or disconnected, it creates confusion—and a big trust gap.

How to Patch the Holes:

Make navigation simple:

Think “easy and intuitive.” Speed things up and ensure your site works beautifully on mobile devices.

Shout your value loud and clear:

Your value proposition is your online elevator pitch. Keep it crisp and compelling—show people why they need you.

Show off your wins:

Add testimonials, reviews, or before-and-after case studies. Let happy clients tell the world why you’re amazing.

Upgrade your CTAs:

Make those buttons pop! Think action-focused phrases like “Book Your Free Consultation” or “Start Your Journey Today.”

Stay fresh and relevant:

Regular updates tell visitors (and Google!) that your site is active and your business is thriving.

Test and tweak:

Analyse visitor behaviour and experiment with different layouts or CTAs to see what drives results.

Let’s Make Your Website the Star

Your website should be hub of your marketing strategy—not the weak link. Take a moment to step back, review your site with fresh eyes, and start making improvements.

Not sure where to begin? Let’s chat! I’d love to help you plug those leaks and unlock your website’s full potential.

Book a Free Website Chat

Here’s to a leak-free, high-performing website!

Iona Elwood-Smith

Iona is the founder of Grow My Business. She brings a strategic view to web design ensuring all websites are customer...

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