How to be seen as THE expert in your industry

Your website is your first impression. It’s like your digital handshake. And if it doesn’t shout “I’m the expert you’ve been looking for!” you could be missing out on new clients.

I spoke to a construction business recently that was number one in their area, but when a large company from out of town was choosing a business for a significant project, they chose the company that was actually number 4. Why? Because they looked like THEY were number one by showcasing their authority, experience and expertise, which built trust and confidence in a way the first business hadn’t done. 

Let’s not let that be you!

Show them why they should choose you

✅ Trust building: Success stories, testimonials, and logos of known brands you’ve worked with.

✅ Authority: Awards, certifications, and industry affiliations? Put them front and centre to stand out.

✅ Expertise: Share tips, insights, and solutions to their problems, so they know you’ve got the skills they need.

Action Steps

1. Give your website a glow-up: A sleek, professional design isn’t just pretty—it’s proof you’re serious.
2. Show off your wins: Highlight happy client stories. Like Cat, who saw her sales skyrocket 319% in just three weeks after her site launch with us!
3. Add scannable key points: Use icons to emphasise your key points of difference so we get an instant snapshot of “why you”
4. Create content that helps: Blogs, FAQs, or videos—whatever makes your audience go, “Wow, they really get it!"
5. Don’t hide your bragging rights: Certifications? Awards? Show them off!
6. Get found: An expert website is only good if people see it. SEO puts you in front of the right people​.

Let’s Do This!

At Grow My Business, we make building your dream website simple, fun, and (dare we say it?) stress-free. From strategy to launch, we’ve got your back​​.

If you need a website that shows off your brilliance and brings in more business…

Click Here to Book A Free Call